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Archives for February, 2011

Companies Must Not Rely on a Single Score

Jeremiah Owyang (@jowyang) demonstrated yet again why he is at the top of his game when it comes to social strategy with his post on “Klout for Business: A Useful Metrics but Incomplete View of your Customer” published earlier today. Jeremiah is well known to me, having interviewed me back in the day and, more [...]

Social Media is not a game

Some of you probably read the Wall Street Journal article “Wannabe Cool Kids Aim to Game the Web’s New Social Scorekeepers” published last week. While we are incredibly honored to have been discussed on the front page of the Journal, I have to say I am pretty disappointed with the article overall. Specifically, despite repeatedly [...]