We are extremely excited to be releasing this version of Twitalyzer which greatly enhances our services with expanded capabilities for businesses and agencies. You, our loyal users, have told us what you want and need to help gain further insights into your Twitter usage - You want more control of your data and you want to get at it more efficiently. We have made considerable strides in achieving those goals and we believe you will find this latest version of Twitalyzer even better!
In addition to continuing to offer the most robust twitter analytics service for free, Twitalyzer now provides several advanced features with three cost-effective subscription options.
Advanced Subscription Options
While Twitalyzer continues to offer the most robust Twitter Analytics solution for free, we now provide many new advanced features for businesses & agencies with three cost-effective subscription options.
- Automatic daily updates: Ensures that your account is processed twice a day.
- Multiple account tracking: Associate multiple authenticated Twitter accounts with your primary account and then move seamlessly between accounts for easy access and comparisons.
- Competitive analysis: Our Agency subscription allows you to track the complete set of Twitalyzer metrics for any account in Twitter Keep track of your clients’ accounts or competition, monitor the Twitter “elite”, or research potential customers
- Complete data export: Full access to all of the information collected & stored for an account
- Custom date ranges: Generate monthly, quarterly, annual, or campaign-specific views across all the metrics.
- Weekly Reports: For Business and Agency subscriptions, a weekly email summary of the previous two weeks activity. Week-over-week changes for key Twitalyzer data, top Network, and top Retweeters to make sure you stay up to date on all of your accounts. You can also send this report to others in your department or even a business partner.
User Interface Updates
- “Less is more” approach towards data
- Summary view popup for all users
- Switch user profile without losing context
- Added functionality to processing engine; now gathering Twitter “retweets” for inclusion in all metrics
New & Enhanced Reports
- Profile. Less is more! View your Impact Score, Influencer Type and Location as well as your current Network
- Metrics: The Metric reports shows the 20 metrics and measures in one place. Newly added metrics are Retweeted per 1k followers, Retweet Ratio, References per 1k followers, Reference Ratio and Klout Score
- Tweet Tracking: See how far any tweet reached by potential Impressions and overall Tweet Impact.
- Comparison: Visualize side-by-side comparison of Twitalyzer’s key metrics of two users.
- Personality: Leveraging our partner TweetPsych’s social and psychological data, compare your Twitter psychological profile with any Twitter user.
- Lists: Create Lists in Twitalyzer and Twitter and see how the recent scores and activity for all of the users on your various lists compare.
- Influencer Types: A categorization we derive from work done by Forrester Research. The three types we track include:
- Sources are individuals with smaller networks who are often originating ideas in Twitter
- Spiders are individuals with mid-sized networks who are socially connected
- Suns are individuals with large to very large networks of first-level connections
- Activity By Day: Formerly known as the Trends reports, this report displays average values of the metrics based on the selected timeframe. Business and Agency subscription users can also create and export data in custom date ranges.
- Last Seven Days: A great visual snapshot to how active you were in the past 7 days including updates, mentions and retweets.
Activity by Hour: Another great visual snapshot of when what hours of the day you were most active including updates, mentions and retweets. - Activity by Hour: Another great visual snapshot of when what hours of the day you were most active including updates, mentions and retweets.
If you have any questions or comments, check out our help page for FAQs, metric definitions and contact information
MARCH 23, 2010 - PORTLAND, OREGON - Twitalyzer LLC, a product of Web Analytics Demystified, is pleased to announce a partnership with Viralheat, by bringing more insight to its leading social media measurement platform.
“We think understanding who is shaping the conversation is a key ingredient in crafting a better social media marketing campaign” says Raj Kadam, CEO of Viralheat “and Twitalyzer definitely helps our customers achieve that goal by providing rich behavioral analytics on Twitter users.”
Viralheat allows brands, PR agencies and digital agencies to measure the impact of their social media marketing campaigns on sites like Twitter, Facebook, MySpace, Google Buzz, Youtube and others. Viralheat can also identify the handful of people that are the de-factor conversation shapers for your campaign. Engaging with influencers on Twitter and making meaningful connections can make or break a marketing campaign or one’s brand perception. Viralheat brings even more detail to authors on Twitter with its Twitalyzer integration. Twitalyzer is the leading provider of measurement and analysis services for Twitter. Viralheat users, with a click of the mouse, can bring up information about any Twitter author and gauge influence, impact, and engagement on Twitalyzer right from within Viralheat’s social media analytics dashboard.
Jeff Katz of Twitalyzer adds “We are excited that Viralheat has selected Twitalyzer to be part of their social measurement ecosystem. Viralheat customers will now have the ability to understand the impact and influence of any Twitter account within the Viralheat Dashboard, as well as being to able to quickly and easily access Twitalyzer for additional data with one click.
FOR MORE INFORMATION
Twitalyzer is a free service available at http://twitalzyer.com. For more information about the service contact Eric T. Peterson (eric@twitalyzer.com, @erictpeterson) at 503-282-2601 or Jeff Katz (jeff@twitalyzer.com, @katzpdx) at 503-805-6901.
By very, very popular demand we just rolled out a private tagging option in Twitalyzer Tags (which you need to Sign in with Twitter to use, of course!) Now, when you go to tag a person, you’ll see a checkbox that says “Private.” When you check that box, the tag will be added to the person, and nobody but you will know!
Sneaky, huh? We don’t even send an auto-Tweet about the tagging when you’re using private tags (since that would kind of defeat the purpose, right?)
Like we said, we applied this “marketer” tag to our pal @kaykas and when you go to his profile that tag will simply not appear, at least not as associated with us! But, when you go to your Twitalyzer Dashboard > Tagged report you will see this “marketer” tag followed by an asterisk (”*”) telling you the tag is “private” and you’ll be able to track all the folks you’ve labeled as such!
Brilliant, huh? Even better is that you can use the Twitalyzer Dashboard > Segments tool to apply “private” tags en masse now simply by clicking that same “Private” checkbox:
And there you have it! We welcome your feedback on this feature and please let us know if you find any bugs or glitches.
It has been a few months of hard work but we’re very, very happy to announce that everyone now has access to Twitalyzer 2.0! I’m sure Jeff will have a lot more people to thank but I wanted to start spreading the word that the application is now open to all and the 2.0 BETA is officially closed.
If you’re just seeing the new version for the first time we strongly recommend that you take the time to download and read the Twitalyzer Handbook which should get you up to speed on nearly everything you need to know. Beyond the handbook you can get more information about the new release a few different ways:
- Check out our “Help” file online. Yeah, we went ahead and did it and actually provided, you know, helpful links. The help file has contact information, definitions, information about changes to the application, and a bunch of other helpful links.
- Check out our “Definitions” file online. Okay, we’re cheating here, since the definitions are really just part of the help file. Still, one thing that people get all concerned about is how we’re defining metrics and measures so in an effort to be really, really transparent we have included all of our definitions and calculations for your reading pleasure!
- Ask some of the awesome folks already using Twitalyzer! Perhaps you noticed that on the home page you can now see the people who are using this application. If you click the “More” button at the bottom you can see the last 100 people who have been using the application. If you know any of them, go ahead and ask them for help!
- Ask us for help, we’re helpful! Of course if you get really stuck you can reach out to us at @Twitalyzer and we will do our very, very best to help you along. We want you to succeed, truly we do!
- Did we mention we wrote a 50 page user’s guide to the application? Yeah, we did, so please take the time to check out the Twitalyzer Handbook which does seem to be answering a lot of people’s questions.
Okay, we’re gonna celebrate the release now … not quite like Jeff’s wife Amy wants us to with fancy clothes and expensive parties, but we’ll work on that.
Enjoy Twitalyzing!
In addition to the recent updates that Jeff posted I wanted to share two really cool changes we made this week:
1) Twitalyzer updates are now available in REAL-TIME for those of you who just can’t Twitalyze enough. Instead of having to wait 24 hours to update your scores, you can now get updated scores every hour. And while we recognize that a one-hour delay is not “real-timey” enough for some folks, our intention is to reduce that delay as much as possible based on server performance.
2) Everyone, and this means you, is now getting access to Twitalyzer PRO features! This includes all the tagging and visualization features as well as the “Top 100 Influencers” list. You folks have been so awesome we wanted to do something nice so welcome to the “PRO” club!
You may need to update your profile to see the new “PRO” features appear. If you can’t find them go ahead and Twitter Jeff or Eric and we’ll make it happen ASAP.
And, if you’re psyched about all the changes we’ve been making lately, won’t you please help us out and Twitter about your love for Twitalyzer?
Our code-monkey gnomes have been very busy over the past couple of weeks rolling out some new functionality to help make Twitalyzer an even better analytics solution for you. What have they been doing?
1) New logo! Yes we finally have a new brand identity that distinguishes us and what we do - which is helping our many, many users to understand their influence and impact of micro-blogging conversations. Many thanks to @kriscolvin for her creative design (we were not easy to please)
2) Enhanced User Interface. We cracked the whip on our gnomes to finally realize that some reports and information were not easy to find. So we uncluttered some of the clutter, consolidated some of the reports and hopefully made the user experience much more enjoyable.
3) What does my score mean? In our giddy to get meaningful data to you, we were told by some of our loyal users that the data did not always make sense and inconsistent in some of the reports (Bad gnomes!) In this current release we looked at everything, looked at again, went out for coffee and looked at everything once more.
- Main dashboard: We are now using a rolling 30 day average for the primary metrics. Here is an example http://twitalyzer.com/twitalyzer/profile.asp?u=katzpdx
- If you click on one of the trend graphs below one of the metrics, the time period is also a rolling 30 day average for that metric.
4) All (ok, most) data in one place. Wouldn’t it be awesome if you could quickly change from one metric the other or display any combination of metric and timeframe? Well, now you can. From the main dashboard, click on “More detail” under one of the metrics (http://twitalyzer.com/twitalyzer/detail-metric.asp?q=Influence&u=katzpdx) We now display the details of the metric that you clicked on with the timeframe of last thirty days. From here, you can change any combination of metric and timeframe. Please note that we are still cleaning up on how dates are displayed for last sixty days, last ninety days and all time.
5) Tag me, Tag you. Our gnomes, when not stuck at their desks coding away, love to play tag and so do we. You can apply tags to yourself and others. Start with tagging yourself here: http://www.twitalyzer.com/twitalyzer/tag.asp . We use oAuth to authenticate your twitter login credentials. You can add up to three interest tags about yourself or your organization and then click “Apply These Tags!”. Want to add tags about another Twitter account? Enter the account and click the “Tag! button. You can now associate other Twitterers with up to 3 tags. IMPORTANT NOTE: These tags are public tags so play nice.
Our gnomes are now busy on working on the next release, but if you have any comments, suggestions or bugs let us know.
In Living/Travel section of today’s Chicago Tribune there is a nice little article title “Who is Chicago’s most prolific Twitterer?”
http://www.chicagotribune.com/features/chi-talk-twitalyzermay04,0,1061523.story “According to Twitalyzer (not a metric of how much of a twit you are) the most influential Twitterer in Chicago is rapper Soulja Boy Tell ‘Em”
Is your local newspaper or TV station talking about Twitalyzer? Let us know at @twitalyzer
Did you know that if you want to show up in local lists, you have to include the name of your city in their Twitter “location” description and you can send a tweet to @twitalyzer and ask to have your city added?
I am extremely honored that so many kind people have found value in my work on Twitalyzer. I am more honored that a handful have chosen to write about the application publicly. Here are some of the references I am aware of, and if you know of more, please Twitter them to me or email me directly.
- The folks at Open Press Wire cited the Twitalyzer in a great post on April 2 titled “You’re NOT a Social Media Expert, You Idiot” pointing out that the number of followers a person has is a poor indicator of their clout and directing folks to use Twitalyzer to understand how different people are using Twitter.
- Also on April 2 the folks at TechFilipino published a nice review of Twitalyzer titled “Twitalyzer: Twitter Analytics” that ends with this encouraging comment: “This website does a great job of doing analytics, and if they keep up and continuously update their functions, it won’t be long before they’re bought or investors investing in them (possibly an acquisition from Twitter itself). It’s a great website and I’ll be continuously be monitoring my Twitter acitivities from there.”
- On March 31 Educazione’s Musings published “Who to Follow on Twitter: Rule 3″ discussed using Twitalyzer’s Signal-to-Noise Ratio and Velocity scores to determine who to follow. The author says “There are dozens of Twitter analytics out there and they all have some hidden formula or formulas that they use to determine the “top” Twitter users. The one formula that makes any sense to me is signal-to-noise as used by twitalyzer.com.”
- Brandon at PleaseRetweet.Me wrote a post on March 28 titled “Five Twitter Analytics Tools You Might Find Addictive” in which he says “Twitalyzer is probably the best, all around measurement tool for actual influence. It tracks your velocity, generosity, and popularity. It’s algorithm must be highly complicated because it’s brutally honest about your profile. Rather than simply ranking you in a list, it gives you a good picture of how others probably see your profile. It’s my fav!” Strangely enough, our calculation is not that complicated which is why we believe it is able to be so “brutally honest” …
- MakeUseOf.com included a blurb about Twitalyzer in their March 27 post titled “5 Hot Tools to Compliment Your Twitter Experience” commenting “[Twitalyzer's summary scores are] just the tip of the iceberg. Furthermore, the tool summarizes the recent activity of the analyzed user, and provides means to compare Twitter usage and benchmarks of success of several Twitter users. It’s a great tool to find out how influential you are or how you compare to your peers.”
- Portland-area friend and former WebCriteria co-worker Julie Booth posted a review of Twitalyzer BRAND on March 27 titled “Fix or Repair Daily: Ford Brand Twitalyzed”. JB commented, bless her heart, “For those of you who do not know what this groovy tool does, check it out — it is pretty darn cool. I am kind of addicted to it now.” ADDICTED, I LOVE IT!
- Also on March 27 the consulting firm NET posted “Analyze Your Brand’s Mentions on Twitter with Twitalyzer” which is a really great review of the early product. Among other great comments they say “Twitalyzer Brand can be used as a very splendid method to analyze your brand’s mention on Twitter, - and thus, manage your online reputation.”
- The Molstad Consulting Group blogged a little review of Twitalyzer on March 25 in their post “Twitter-ific Analytics” commenting that Twitalyzer “appears to be the most robust out there and is actively updated.” I love the summary and it’s good to know that people are noticing the updates!
- Steven Hodson at The Inquisitr asked “Do you know what your Twitter juice is?” on March 24. While he personally had some work to do based on his scores, he managed to send a few hundred people into the Twitalyzer and we thank him for that!
- The nice folks at SEM Blog have posted this review of Twitalyzer titled “Analytics for Twitter - Twitalyzer Review” on March 20. In addition to having the right perspective on measuring Twitter they comment about Twitalyzer Search saying “we really like the Search tool to find others with similar interests, keywords and get a quick glance at their influence to see if we should be following them.”
- Nick at analyticNick.com talked about Twitalyzer Search and made a few suggestions for the service in his March 19 post “Twitalyzer: Taking it a Step Further.” He wisely comments about the need for a Twitalyzer API, something we have in a very limited beta for the time being, and shares our vision for influence-driven search results.
- ThePickards, who is apparently some type of mad chemist, has a hysterical review using Twitalyzer data comparing his scores to those of Stephen Fry in a March 18th post titled “Me, Twitter, Stephen Fry, and the Twitalyzer.” This is hysterical and worth the read if for no other reason than it emphasizes that you can take Twitalyzer data too seriously.
- Social Media Today listed Twitalyzer first in their review of “8 Excellent Tools to Extract Insights from Twitter Streams” published on March 17. Their assessment: “Using Twitalyzer is a easy; just enter your Twitter ID and that’s it!”
- Rebecca Lieb from Econsultancy was kind enough to interview my about the Twitalzyer in “Q&A: Eric Peterson discusses the Twitalyzer” on March 16. We discuss the business applications and potential monetization strategy for the application among other things.
- Minervity published a nice piece titled “Headhunters Using Twitter — The New Productivity Check” on March 15th in which they declared that “[Twitalyzer is] the one tool that is most likely to be used extensively by any headhunter or recruiter” and said that Twitalyzer was “a great resource for any headhunter or recruiter. This will be a must use tool.”
- To be mentioned in a traditional media outlet is excellent. To have that outlet be CNN is excellent beyond compare. Chris Pirillo mentioned Twitalyzer first in his piece on “10 Twitteriffic Tools” in CNN on March 12th.
- The National Journal made extensive use of Twitalyzer data to examine several Washington (D.C.) All-Stars using Twitter in their piece “How to Win Followers, Gain Influence in Twitter” published on March 11th. The piece prompted Senator John McCain from Arizona to publish a Twitter update that said “Twitalyzer Clout!”
- Dave Dempsey at FM4.orf.at reviewed Twitalyzer in a summary of Twitter tools back on March 1st and said that “for those of you who are interested in doing something more than participating in a global popularity contest [Twitalyzer] might just be of some use.”
- Jesse Liberty who is a self-described “Silverlight Geek” at Microsoft and who initially reacted badly to Twitalyzer wrote a very thoughtful retraction in her post “Using Statistics Well” on March 5th. Given her initial negative reaction to the service it was nice to read that Twitalyzer is “more information than you can shake a virtual stick at, and much of it useful. And a wonderful distraction when you should be working.”
There is a lot more including the hundreds and hundreds of positive Tweets we’ve received from all corners in Twitter. If you know of something we should be linking to, again please Twitter them to me or email me directly.
We just published our first full-blown integration of Google Analytics and Twitalyzer data that allows you to take a CSV export from Google Analytics and combine the results with Twitalyzer data. The combination allows you to see visits, page views per visit, percent new visitors, and bounce rate from Google Analytics combined with influence, signal-to-noise ratio, and generosity from Twitalyzer.
The result is the first-ever view into the real quality of referrals from Twitter to your site. Did we mention this is a totally free service?
The whole process takes less than two minutes and you can save the results to share with other folks. Why not give this first-ever integration a try?
Since it is clear that a lot of folks using the Twitalyzer are using the analysis “Increase Your Influence in Twitter” feature we took a fresh look at how we calculate and present that information. The result is a more comprehensive and hopefully more direct view of what anyone using the system would need to do to increase their influence in Twitter by 25 percent.
Here is my analysis. As you can see, if I want to keep my influence in Twitter up I need to make a few more friends and be a little more generous (retweet others). Makes sense!
Run your score and click on the “Analysis” link under “More Reports” today!
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