FEBRUARY 23, 2010 - PORTLAND, OREGON - Twitalyzer LLC, a product of Web Analytics Demystified, are pleased to announce that Twitalyzer is part of TweetMeme’s new Follow Button. ”Twitalyzer was the only solution we considered to provide Twitter user behavioural data,” says Nick Halstead, CEO of TweetMeme (@NickHalstead). ”While primarily a business application, Twitalyzer gives a unique and fascinating view into how millions of people use Twitter, which makes them a perfect integration partner for our Twitter Follow Button.”
Twitalyzer is the leading provider of measurement and analysis services for Twitter with nearly 10,000 active users. Freely available to all, Twitalyzer contains over a dozen useful and actionable reports for businesses, social media experts, and individuals working to improve their impact and influence in this revolutionary new medium. Presented in an easy-to-use format, Twitalyzer measures 30 different data, analyzes sentiment, tracks against goals, and provides specific recommendations for how to become a Twitter power-user.
“We are excited to be included in TweetMeme’s new Follow Button solution,” says Eric T. Peterson, founder of Twitalyzer. “Given that their Retweet Button is on over 100,000 sites including Time, Wired, Washington Post, TechCrunch, and Mashable, and that they’re serving nearly 300 million buttons a day, we believe this is the largest effort to bring rich analytics to a widespread audience in the history of social media.”
Following the launch of version 2.0 on January 1, 2010, Twitalyzer has been experiencing explosive growth. Active users include some of the best known names in retail, technology, sports and entertainment, government and politics, nonprofits and nongovernmental organizations, and many of the best known social media experts working today.
“Many Portlanders know that I’m a big supporter of using Twitter to increase dialogue between City Hall and Portlanders every day,” said Portland, Oregon Mayor Sam Adams (@MayorSamAdams). “The entrepreneurs behind Twitalyzer are defining the business opportunity of this great social medium, and helping users in the public and private sector do a better job of communicating with our customers and constituents. I’m incredibly proud that Portland is home to this great new venture.”
Additionally, agencies around the globe are using Twitalyzer to better inform their PR and advertising client about their successes in Twitter. Twitalyzer is currently being used as part of Edelman’s Tweetlevel application and is an integrated part of dozens of other regular social media analyses provided by forward thinking PR and interactive agencies.
“I have found Twitalyzer, especially this new version to be an invaluable resource for anyone working in social media” Said Warren Sukernek, VP of Strategy at Lift9 (@WarrenSS). “It is an extremely robust analytics platform that cannot only help you to identify influencers, but also review their associated networks and connections. Twitalyzer provides the depth and flexibility in Twitter analytics that you wish came with your social media monitoring tool. In fact, I think it may be the best application for listening to Twitter.
FOR MORE INFORMATION
Twitalyzer is a free service available at http://twitalzyer.com. For more information about the service contact Eric T. Peterson (eric@twitalyzer.com, @erictpeterson) at 503-282-2601 or Jeff Katz (jeff@twitalyzer.com, @katzpdx) at 503-805-6901.
You can learn more about TweetMeme’s Follow Button at http://tweetmeme.com/about/follow_button and learn how to install the application on your own blog or web site at http://help.tweetmeme.com/2010/02/23/follow-button-wordpress-plugin/
It’s now been two weeks since we publicly launched Twitalyzer 2.0. We are humbled by the amazing number of people, brands and organizations using Twitalyzer to help them understand their impact on Twitter and to improve their short-messaging strategies.
We have been featured on a couple of our favorite blogs:
- Silicon Florist: Twitalyzer 2.0 takes analyzing Twitter - and over analyzing yourself - to a whole new level
- The Next Web: Twitalyzer Releases Version 2 Of Their Popular Twitter Statistics Application - You Will Use This
- We even got featured on our local NBC affiliate’s Web Watch segment (thank you @StephStricklen and @TheSquare)
While we are certainly happy with this recognition, we are more proud of what you had to say about Twitalyzer 2.0. Here are a few tweets that we really liked!
- “We DO love Twitalyzer! You have done a great job! It’s a really useful tool for us!” @WebEx
- “The new Twitalyzer sets a new standard. I love it!!” @Twitter_Tips
- “Using Twitalyzer in many ways. Benchmarking, finding influencers, GA integration, setting goals, & ongoing analysis. Love it!” @Hallie_Janssen
Twitalyzer continues to be adopted by businesses and organizations of all sizes, as well as applied to various studies. Mark Senak (@eyeonFDA) of PR and Communication firm Fleishman-Hillard published a case study power and use of Twitter by the US Congress using data from Twitalyzer. The white paper is entitled “Twongress - The Power of Twitter in Congress” and can be found here: http://bit.ly/54goBP
We are looking forward to pushing exciting new features and as always, keep the feedback coming
It has been a few months of hard work but we’re very, very happy to announce that everyone now has access to Twitalyzer 2.0! I’m sure Jeff will have a lot more people to thank but I wanted to start spreading the word that the application is now open to all and the 2.0 BETA is officially closed.
If you’re just seeing the new version for the first time we strongly recommend that you take the time to download and read the Twitalyzer Handbook which should get you up to speed on nearly everything you need to know. Beyond the handbook you can get more information about the new release a few different ways:
- Check out our “Help” file online. Yeah, we went ahead and did it and actually provided, you know, helpful links. The help file has contact information, definitions, information about changes to the application, and a bunch of other helpful links.
- Check out our “Definitions” file online. Okay, we’re cheating here, since the definitions are really just part of the help file. Still, one thing that people get all concerned about is how we’re defining metrics and measures so in an effort to be really, really transparent we have included all of our definitions and calculations for your reading pleasure!
- Ask some of the awesome folks already using Twitalyzer! Perhaps you noticed that on the home page you can now see the people who are using this application. If you click the “More” button at the bottom you can see the last 100 people who have been using the application. If you know any of them, go ahead and ask them for help!
- Ask us for help, we’re helpful! Of course if you get really stuck you can reach out to us at @Twitalyzer and we will do our very, very best to help you along. We want you to succeed, truly we do!
- Did we mention we wrote a 50 page user’s guide to the application? Yeah, we did, so please take the time to check out the Twitalyzer Handbook which does seem to be answering a lot of people’s questions.
Okay, we’re gonna celebrate the release now … not quite like Jeff’s wife Amy wants us to with fancy clothes and expensive parties, but we’ll work on that.
Enjoy Twitalyzing!
We are happy to announce a joint study with Access Communications (a Ketchum company) at the BlogHer Conference in Chicago. Twitalyzer teamed up with the technology Public Relations agency to provide insight of the top female bloggers and their influence on Twitter.
“As citizen journalists and emerging media outlets challenge and overtake traditional media, it has become increasingly important for communicators and marketers to understand where these individuals and media properties rank in the overall landscape,” said Michael Young, senior vice president and social media practice leader, Access Communications. “By combining ABIE with Twitalyzer we’ve developed a powerful and holistic way to depict an individual blogger’s social media influence and rank them within the broader context of the blogosphere and twitterverse.”
“Creating and maintaining influence in a short-messaging medium like Twitter is no easy feat,” said Eric T. Peterson, founder and CEO of Twitalyzer. “Twitter is unlike any communication platform out there and so building influence and creating a measurable impact requires more than just having a lot of followers. Building influence is about being a frequent and strong voice, sharing relevant content, as well as supporting and listening to the community.”
The full press release can be found here: http://www.accesspr.com/client_news.html
Dr. Ralph Wilson from Web Marketing Today interviewed me about Twitalyzer at the Emetrics conference in San Jose. The video was just published and despite not liking to see myself on the small screen the interview turned out pretty well. Check it out!
Thanks to the generosity of Jeff Keni Pulver, the man behind the very successful and hugely entertaining 140 Conference, you can watch our presentation on Twitter Metrics on Blip.TV. We presented data collected via Twitalyzer that looked at the 10% of us who actually are using Twitter for something (as opposed to the 90% who, according to the Harvard Business Review do little more than post once and bail out.)
The video is embedded in this blog post but you can link to it here just in case the embed doesn’t work.
At Jeff Keni Pulver’s 140conf in New York this morning and presenting some data we have that comes out of the Twitalyzer. I’ll try and share the presentation on Slideshare later today. If you’re at the 140conf please look for me!
Mark Simonds was in Portland last week for Web Visions. Between all the great sessions and networking taking place, we spent some time with him to talk about Twitalyzer. http://twitterroadtrip.com/journal/2009/5/25/interview-with-twitalyzer.html
Mark is doing a nation-wide road trip interviewing companies and individuals that are on Twitter or using Twitter as a corporate communication tool. Of course, you can follow Mark on Twitter at @route140
I had a chance to sit down with Lisa from Thoroughly Modern Markeing Portland (TMMPDX) and talk about the Twitalyzer and some of my recent work in web analytics on campaign attribution. If you’re interested you can give the 45 minute interview a listen. Thanks to Lisa for taking the time to interview Jeff and I and for her support of both my web analytics and Twitter analytics projects.
Listen: TMMPDX Marketing Innovators Podcast Series: Eric T. Peterson
In Living/Travel section of today’s Chicago Tribune there is a nice little article title “Who is Chicago’s most prolific Twitterer?”
http://www.chicagotribune.com/features/chi-talk-twitalyzermay04,0,1061523.story “According to Twitalyzer (not a metric of how much of a twit you are) the most influential Twitterer in Chicago is rapper Soulja Boy Tell ‘Em”
Is your local newspaper or TV station talking about Twitalyzer? Let us know at @twitalyzer
Did you know that if you want to show up in local lists, you have to include the name of your city in their Twitter “location” description and you can send a tweet to @twitalyzer and ask to have your city added?
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