I had a chance to sit down with Lisa from Thoroughly Modern Markeing Portland (TMMPDX) and talk about the Twitalyzer and some of my recent work in web analytics on campaign attribution. If you’re interested you can give the 45 minute interview a listen. Thanks to Lisa for taking the time to interview Jeff and I and for her support of both my web analytics and Twitter analytics projects.

Listen: TMMPDX Marketing Innovators Podcast Series: Eric T. Peterson

In Living/Travel section of today’s Chicago Tribune there is a nice little article title “Who is Chicago’s most prolific Twitterer?”

http://www.chicagotribune.com/features/chi-talk-twitalyzermay04,0,1061523.story “According to Twitalyzer (not a metric of how much of a twit you are) the most influential Twitterer in Chicago is rapper Soulja Boy Tell ‘Em”

Is your local newspaper or TV station talking about Twitalyzer?  Let us know at @twitalyzer

Did you know that if you want to show up in local lists, you have to include the name of your city in their Twitter “location” description and you can send a tweet to @twitalyzer and ask to have your city added?

We are honored and humbled that we took home the award as “The Next Big Thing” at last week’s 2009 Social Media Awards here in Portland. Looking at some of the winners and contenders, we keep good company.

http://www.tmmpdx.com/2009-social-media-awards-some-awards-gather-portlands-social-media-trailblazers/

I am happy to add the Denver Post to the list of really cool places the Twitalyzer has been referenced recently. The March 31 article “Political fad has junkies in for a tweet” (which has to be the most confusing story title I have ever read, honestly) mentions the application in reference to the National Journal article awhile back.

Fun!

I am extremely honored that so many kind people have found value in my work on Twitalyzer. I am more honored that a handful have chosen to write about the application publicly. Here are some of the references I am aware of, and if you know of more, please Twitter them to me or email me directly.

  • The folks at Open Press Wire cited the Twitalyzer in a great post on April 2 titled “You’re NOT a Social Media Expert, You Idiot” pointing out that the number of followers a person has is a poor indicator of their clout and directing folks to use Twitalyzer to understand how different people are using Twitter.
  • Also on April 2 the folks at TechFilipino published a nice review of Twitalyzer titled “Twitalyzer: Twitter Analytics” that ends with this encouraging comment: “This website does a great job of doing analytics, and if they keep up and continuously update their functions, it won’t be long before they’re bought or investors investing in them (possibly an acquisition from Twitter itself). It’s a great website and I’ll be continuously be monitoring my Twitter acitivities from there.”
  • On March 31 Educazione’s Musings published “Who to Follow on Twitter: Rule 3″ discussed using Twitalyzer’s Signal-to-Noise Ratio and Velocity scores to determine who to follow. The author says “There are dozens of Twitter analytics out there and they all have some hidden formula or formulas that they use to determine the “top” Twitter users. The one formula that makes any sense to me is signal-to-noise as used by twitalyzer.com.”
  • Brandon at PleaseRetweet.Me wrote a post on March 28 titled “Five Twitter Analytics Tools You Might Find Addictive” in which he says “Twitalyzer is probably the best, all around measurement tool for actual influence. It tracks your velocity, generosity, and popularity. It’s algorithm must be highly complicated because it’s brutally honest about your profile. Rather than simply ranking you in a list, it gives you a good picture of how others probably see your profile. It’s my fav!” Strangely enough, our calculation is not that complicated which is why we believe it is able to be so “brutally honest” …
  • MakeUseOf.com included a blurb about Twitalyzer in their March 27 post titled “5 Hot Tools to Compliment Your Twitter Experience” commenting “[Twitalyzer's summary scores are] just the tip of the iceberg. Furthermore, the tool summarizes the recent activity of the analyzed user, and provides means to compare Twitter usage and benchmarks of success of several Twitter users. It’s a great tool to find out how influential you are or how you compare to your peers.”
  • Portland-area friend and former WebCriteria co-worker Julie Booth posted a review of Twitalyzer BRAND on March 27 titled “Fix or Repair Daily: Ford Brand Twitalyzed”.  JB commented, bless her heart, “For those of you who do not know what this groovy tool does, check it out — it is pretty darn cool. I am kind of addicted to it now.” ADDICTED, I LOVE IT!
  • Also on March 27 the consulting firm NET posted “Analyze Your Brand’s Mentions on Twitter with Twitalyzer” which is a really great review of the early product. Among other great comments they say “Twitalyzer Brand can be used as a very splendid method to analyze your brand’s mention on Twitter, - and thus, manage your online reputation.”
  • The Molstad Consulting Group blogged a little review of Twitalyzer on March 25 in their post “Twitter-ific Analytics” commenting that Twitalyzer “appears to be the most robust out there and is actively updated.” I love the summary and it’s good to know that people are noticing the updates!
  • Steven Hodson at The Inquisitr asked “Do you know what your Twitter juice is?” on March 24. While he personally had some work to do based on his scores, he managed to send a few hundred people into the Twitalyzer and we thank him for that!
  • The nice folks at SEM Blog have posted this review of Twitalyzer titled “Analytics for Twitter - Twitalyzer Review” on March 20.  In addition to having the right perspective on measuring Twitter they comment about Twitalyzer Search saying “we really like the Search tool to find others with similar interests, keywords and get a quick glance at their influence to see if we should be following them.”
  • Nick at analyticNick.com talked about Twitalyzer Search and made a few suggestions for the service in his March 19 post “Twitalyzer: Taking it a Step Further.” He wisely comments about the need for a Twitalyzer API, something we have in a very limited beta for the time being, and shares our vision for influence-driven search results.
  • ThePickards, who is apparently some type of mad chemist, has a hysterical review using Twitalyzer data comparing his scores to those of Stephen Fry in a March 18th post titled “Me, Twitter, Stephen Fry, and the Twitalyzer.” This is hysterical and worth the read if for no other reason than it emphasizes that you can take Twitalyzer data too seriously.
  • Social Media Today listed Twitalyzer first in their review of “8 Excellent Tools to Extract Insights from Twitter Streams” published on March 17. Their assessment: “Using Twitalyzer is a easy; just enter your Twitter ID and that’s it!”
  • Rebecca Lieb from Econsultancy was kind enough to interview my about the Twitalzyer in “Q&A: Eric Peterson discusses the Twitalyzer” on March 16. We discuss the business applications and potential monetization strategy for the application among other things.
  • Minervity published a nice piece titled “Headhunters Using Twitter — The New Productivity Check” on March 15th in which they declared that “[Twitalyzer is] the one tool that is most likely to be used extensively by any headhunter or recruiter” and said that Twitalyzer was “a great resource for any headhunter or recruiter. This will be a must use tool.”
  • To be mentioned in a traditional media outlet is excellent. To have that outlet be CNN is excellent beyond compare. Chris Pirillo mentioned Twitalyzer first in his piece on “10 Twitteriffic Tools” in CNN on March 12th.
  • The National Journal made extensive use of Twitalyzer data to examine several Washington (D.C.) All-Stars using Twitter in their piece “How to Win Followers, Gain Influence in Twitter” published on March 11th. The piece prompted Senator John McCain from Arizona to publish a Twitter update that said “Twitalyzer Clout!”
  • Dave Dempsey at FM4.orf.at reviewed Twitalyzer in a summary of Twitter tools back on March 1st and said that “for those of you who are interested in doing something more than participating in a global popularity contest [Twitalyzer] might just be of some use.”
  • Jesse Liberty who is a self-described “Silverlight Geek” at Microsoft and who initially reacted badly to Twitalyzer wrote a very thoughtful retraction in her post “Using Statistics Well” on March 5th. Given her initial negative reaction to the service it was nice to read that Twitalyzer is “more information than you can shake a virtual stick at, and much of it useful. And a wonderful distraction when you should be working.”

There is a lot more including the hundreds and hundreds of positive Tweets we’ve received from all corners in Twitter. If you know of something we should be linking to, again please Twitter them to me or email me directly.

Thanks to social media and people’s general passion for Twitter a handful of kind folks have produced videos featuring and reviewing Twitalyzer. Here is what I am aware of, and if you know of something I should add, by all means Twitter them to me or send me email!

I think that’s it for now. Bookmark this page since we’ll add more video as we find it and please let me know if you have any video you’d like us to add!

Wow, not only did Chris Pirillo do a nice video about the Twitalyzer last week, he just topped himself by listing Twitalyzer first in his CNN article “10 Twitteriffic tools”. That on top of Senator John McCain mentioning us this morning after reading about his Clout score in National Journal is making for an interesting day here in Portland, Oregon.

I don’t know Chris but if you do please tell him Eric said “Thanks!”

I was aware this was coming but was still pleasantly surprised to read an article in National Journal that used Twitalyzer data to explore politican’s use of Twitter. Check out How To Win Followers, Gain Influence On Twitter when you have a chance, and if you’re a reporter working on a similar story, we would love to hear from you!


Blog · About the Company · Twitalyzer API Access · Want to be Featured? · Contact Us

Twitalyzer is Copyright 2010 Twitlayzer, LLC and is a product of Web Analytics Demystified, Inc.