Back to Twitalyzer!

In addition to the recent updates that Jeff posted I wanted to share two really cool changes we made this week:

1) Twitalyzer updates are now available in REAL-TIME for those of you who just can’t Twitalyze enough. Instead of having to wait 24 hours to update your scores, you can now get updated scores every hour. And while we recognize that a one-hour delay is not “real-timey” enough for some folks, our intention is to reduce that delay as much as possible based on server performance.

2) Everyone, and this means you, is now getting access to Twitalyzer PRO features! This includes all the tagging and visualization features as well as the “Top 100 Influencers” list. You folks have been so awesome we wanted to do something nice so welcome to the “PRO” club!

You may need to update your profile to see the new “PRO” features appear. If you can’t find them go ahead and Twitter Jeff or Eric and we’ll make it happen ASAP.

And, if you’re psyched about all the changes we’ve been making lately, won’t you please help us out and Twitter about your love for Twitalyzer?

Our code-monkey gnomes have been very busy over the past couple of weeks rolling out some new functionality to help make Twitalyzer an even better analytics solution for you. What have they been doing?

1) New logo! Yes we finally have a new brand identity that distinguishes us and what we do - which is helping our many, many users to understand their influence and impact of micro-blogging conversations.  Many thanks to @kriscolvin for her creative design (we were not easy to please)

2) Enhanced User Interface.  We cracked the whip on our gnomes to finally realize that some reports and information were not easy to find.  So we uncluttered some of the clutter, consolidated some of the reports and hopefully made the user experience much more enjoyable.

3) What does my score mean? In our giddy to get meaningful data to you, we were told by some of our loyal users that the data did not always make sense and inconsistent in some of the reports (Bad gnomes!)  In this current release we looked at everything, looked at again, went out for coffee and looked at everything once more.

  • Main dashboard:  We are now using a rolling 30 day average for the primary metrics.  Here is an example http://twitalyzer.com/twitalyzer/profile.asp?u=katzpdx
  • If you click on one of the trend graphs below one of the metrics, the time period is also a rolling 30 day average for that metric.

4) All (ok, most) data in one place.  Wouldn’t it be awesome if you could quickly change from one metric the other or display any combination of metric and timeframe?  Well, now you can.   From the main dashboard, click on “More detail” under one of the metrics (http://twitalyzer.com/twitalyzer/detail-metric.asp?q=Influence&u=katzpdx)  We now display the details of the metric that you clicked on with the timeframe of last thirty days. From here, you can change any combination of metric and timeframe.  Please note that we are still cleaning up on how dates are displayed for last sixty days, last ninety days and all time.

5) Tag me, Tag you. Our gnomes, when not stuck at their desks coding away, love to play tag and so do we.  You can apply tags to yourself and others.  Start with tagging yourself here:  http://www.twitalyzer.com/twitalyzer/tag.asp .  We use oAuth to authenticate your twitter login credentials.  You can add up to three interest tags about yourself or your organization and then click “Apply These Tags!”.  Want to add tags about another Twitter account?  Enter the account and click the “Tag! button.  You can now associate other Twitterers with up to 3 tags.  IMPORTANT NOTE:  These tags are public tags so play nice.

Our gnomes are now busy on working on the next release, but if you have any comments, suggestions or bugs let us know.

We are happy to announce a joint study with Access Communications (a Ketchum company) at the BlogHer Conference in Chicago.   Twitalyzer teamed up with the technology Public Relations agency to provide insight of the top female bloggers and their influence on Twitter.

“As citizen journalists and emerging media outlets challenge and overtake traditional media, it has become increasingly important for communicators and marketers to understand where these individuals and media properties rank in the overall landscape,” said Michael Young, senior vice president and social media practice leader, Access Communications. “By combining ABIE with Twitalyzer we’ve developed a powerful and holistic way to depict an individual blogger’s social media influence and rank them within the broader context of the blogosphere and twitterverse.”

“Creating and maintaining influence in a short-messaging medium like Twitter is no easy feat,” said Eric T. Peterson, founder and CEO of Twitalyzer. “Twitter is unlike any communication platform out there and so building influence and creating a measurable impact requires more than just having a lot of followers. Building influence is about being a frequent and strong voice, sharing relevant content, as well as supporting and listening to the community.”

The full press release can be found here: http://www.accesspr.com/client_news.html

Dr. Ralph Wilson from Web Marketing Today interviewed me about Twitalyzer at the Emetrics conference in San Jose. The video was just published and despite not liking to see myself on the small screen the interview turned out pretty well. Check it out!

Thanks to the generosity of Jeff Keni Pulver, the man behind the very successful and hugely entertaining 140 Conference, you can watch our presentation on Twitter Metrics on Blip.TV. We presented data collected via Twitalyzer that looked at the 10% of us who actually are using Twitter for something (as opposed to the 90% who, according to the Harvard Business Review do little more than post once and bail out.)

The video is embedded in this blog post but you can link to it here just in case the embed doesn’t work.

At Jeff Keni Pulver’s 140conf in New York this morning and presenting some data we have that comes out of the Twitalyzer. I’ll try and share the presentation on Slideshare later today. If you’re at the 140conf please look for me!

Mark Simonds was in Portland last week for Web Visions. Between all the great sessions and networking taking place, we spent some time with him to talk about Twitalyzer. http://twitterroadtrip.com/journal/2009/5/25/interview-with-twitalyzer.html

Mark is doing a nation-wide road trip interviewing companies and individuals that are on Twitter or using Twitter as a corporate communication tool. Of course, you can follow Mark on Twitter at @route140

I had a chance to sit down with Lisa from Thoroughly Modern Markeing Portland (TMMPDX) and talk about the Twitalyzer and some of my recent work in web analytics on campaign attribution. If you’re interested you can give the 45 minute interview a listen. Thanks to Lisa for taking the time to interview Jeff and I and for her support of both my web analytics and Twitter analytics projects.

Listen: TMMPDX Marketing Innovators Podcast Series: Eric T. Peterson

In Living/Travel section of today’s Chicago Tribune there is a nice little article title “Who is Chicago’s most prolific Twitterer?”

http://www.chicagotribune.com/features/chi-talk-twitalyzermay04,0,1061523.story “According to Twitalyzer (not a metric of how much of a twit you are) the most influential Twitterer in Chicago is rapper Soulja Boy Tell ‘Em”

Is your local newspaper or TV station talking about Twitalyzer?  Let us know at @twitalyzer

Did you know that if you want to show up in local lists, you have to include the name of your city in their Twitter “location” description and you can send a tweet to @twitalyzer and ask to have your city added?

We are honored and humbled that we took home the award as “The Next Big Thing” at last week’s 2009 Social Media Awards here in Portland. Looking at some of the winners and contenders, we keep good company.

http://www.tmmpdx.com/2009-social-media-awards-some-awards-gather-portlands-social-media-trailblazers/

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